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Debenhams Introduces b.tempt’d Lingerie

Introduce a touch of flirtation to your lingerie drawers this year with lingerie brand b.tempt’d. Bows, lace and other cheeky details give a look that purrs femininity, ensuring you look and feel gorgeous!

Launched by Wacoal in 2009, b.tempt’d is focused on designing exceptional lingerie with a perfect fit, helping women look and feel their best. This exciting lingerie brand was designed to entice the young-minded woman with sexy, sophisticated and flirty lingerie, offering back sizes 30-38 and cup sizes A-E.

Ann-Marie Manley, Head of Marketing for b.tempt’d said: “b.tempt’d offers a fantastic variety of fashionable and great fitting everyday basic bra collections, as well as indulgent pieces with all over lace. We are sure the b.tempt’d collections will be a huge hit with Debenhams customers, the SS15 collections offer some really eye-catching styles as well as a gorgeous pop of colour.”

Ciao Bella Balconette Bra

Featuring luscious lace overlays and a sheer bow, Ciao Bella is a stunning collection that provides a glamourous vintage look and feel.


b.flawless contour bra

Introducing b.flawless – Perfect for a smooth finish and flawless silhouette, the contour bra has stretch foam pads with a low centre front to give a perfectly flawless shape. B.flawless is the ultimate go-to everyday wear bra.

Sharon Webb, Head of Debenhams Lingerie Buying & Design says; “We are delighted to have b.tempt’d launch at Debenhams – further adding to our trend lead offer and helping us attract a younger, more fashion forward shopper.”