Debenhams Introduces b.tempt’d Lingerie

Introduce a touch of flirtation to your lingerie drawers this year with lingerie brand b.tempt’d. Bows, lace and other cheeky details give a look that purrs femininity, ensuring you look and feel gorgeous!

Launched by Wacoal in 2009, b.tempt’d is focused on designing exceptional lingerie with a perfect fit, helping women look and feel their best. This exciting lingerie brand was designed to entice the young-minded woman with sexy, sophisticated and flirty lingerie, offering back sizes 30-38 and cup sizes A-E.

Ann-Marie Manley, Head of Marketing for b.tempt’d said: “b.tempt’d offers a fantastic variety of fashionable and great fitting everyday basic bra collections, as well as indulgent pieces with all over lace. We are sure the b.tempt’d collections will be a huge hit with Debenhams customers, the SS15 collections offer some really eye-catching styles as well as a gorgeous pop of colour.”

Sharon Webb, Head of Debenhams Lingerie Buying & Design says; “We are delighted to have b.tempt’d launch at Debenhams – further adding to our trend lead offer and helping us attract a younger, more fashion forward shopper.”

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Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear it also has a top 10 share in childrenswear. It leads the market in premium health and beauty. Debenhams is available online in 70 countries and is the 11th biggest UK online retailer by traffic volume. In 2012 Debenhams was awarded Multichannel Retailer of the Year at the Oracle Retail Week Awards.